The Vision for What the Fogg
Welcome to What the Fogg—where creativity meets comfort and style! If you're on the hunt for tees and prints that break away from the ordinary, you’ve come to the right place. Born from a desire to create unique, expressive clothing, we offer hand-drawn designs inspired by pop culture and street art, adding a quirky twist to your wardrobe and walls.
We understand the frustration of generic prints and fast fashion that doesn’t last, which is why we created What the Fogg. We believe in offering something better: bold, original designs printed on ethically made clothing that’s designed to endure. Everything is printed on demand to reduce waste and uses eco-friendly inks, allowing you to make a statement while being kind to the planet. So dive into our collection, find a design that resonates with you, and experience the difference for yourself. You deserve more than ordinary.
Hand-drawn Art
Each piece of art featured on our products begins as a hand-drawn sketch, meticulously crafted by our founder, Breesha. Every design is one-of-a-kind, with each detail uniquely created and refined, bringing to life with each stroke.
The transformation from sketch to product is a magical process, where our hand-drawn art is digitised and brought to life, becoming wearable statements and reflections of our brand’s spirit and values.
Eco-Conscious, On-Demand Clothing
At What the Fogg, we’re not your typical clothing brand. We print on demand to eliminate waste, producing only when you order to reduce emissions and excess inventory. Each piece is ethically made to last, using eco-friendly inks and sustainable practices—from locally sourced materials to minimising our carbon footprint.
Our low-impact process focuses on energy efficiency and reducing emissions, while producing closer to the final destination to cut down on waste, delivery times, and costs. With sustainability at our core, we’re committed to delivering what you want, when you want it—faster, smarter, and greener. Ethical, eco-friendly, and proudly different—that’s how we roll.