The story behind What the Fogg

What the Fogg (WTF) offers you the unexpected clothes and prints you never knew you needed, adding a touch of fun and originality to your wardrobe and home.

Born from a love of quirky, hand-drawn illustrations, WTF embraces the weird, whimsical, and wonderfully unexpected. Each design starts as a sketch, mixing art, humor, and creativity. Fashion and home decor should be self-expression, not just decoration. So, whether you want a statement tee or a joyful print, WTF has you covered—because normal is overrated.

About us